There’s nothing more noble in life than helping other people. This mindset, instilled in me from a young age by my parents, is what drove me to create Bonne Vie Apparel Co. Hi, my name is Alex, I’m a Junior in college and I’m the CEO of Bonne Vie. Bonne Vie Apparel Co., is an apparel company focused on creating unique designs and giving back to the communities around us by donating 30% of profits to Anxiety/Depression Awareness, Breast Cancer Awareness and Domestic Violence Awareness.