Featuring: Dr. Jackie K. Gollan, PhD
February 22, 2018 | 12 noon – 1:00 pm ET
Marketing your Practice On-Line: Social Media and Beyond
This webinar will describe the structure and techniques of an effective behavioral intervention for perinatal depression.
The presentation is based on current research findings on the biological and psychological changes that are experienced in pregnancy and postpartum and their links with anxiety and depression. Specific treatment techniques are described with a focus on gender-sensitive psychotherapy treatment for effectively addressing depression across the perinatal phase. Supported by earlier studies on depression, Behavioral Activation (BA) treatment has been shown to be an effective treatment option for perinatal depression. The Behavioral Activation model suggests that depression is experienced in a measurable manner when pregnant and postpartum women face aversive situations, lose or disrupt their routines, and have less opportunity to regenerate positive activities.
This webinar will shows clinicians how to teach their patients how to override avoidance and misery through an increase experiences and sources that positively reinforce non-depressed behavior; replace disrupted routines with routines of enjoyment and mastery; and acquire skills to reduce avoidance.
Come and join this exciting new webinar to learn more about how to address depression in perinatal women through the effective Behavioral Activation Model.
1. Describe the Behavioral Activation model of illness and treatment.
2. Summarize common clinical challenges in perinatal depression;
3. Describe specific treatment techniques;
4. Outline how to measure mechanisms of productive therapeutic change;
5. Guide you on next steps towards achieving competency and adherence in BA.
At the end of this session, participants will be able to:
• Generate a a brand identity for your clinical practice and understand how to use on-line profiles to articulate this identity
• Have the tools to create and manage more effective social media profiles
• Determine which social media channels will be most effective for your practice, and evaluate how that may change over time
Presentation Level: Introductory to Intermediate
This webinar is eligible for 1 CE / credit hour.
Dr. Jackie Gollan is an Associate Professor in the Departments of Psychiatry and Behavioral Sciences and Obstetrics and Gynecology at Northwestern University's Feinberg School of Medicine in Chicago. She earned her Ph.D. in Clinical Psychology at The University of Washington in Seattle in 1999, her clinical internship at Brown University Medical School in Providence Rhode Island in 2000, and her postdoctoral training at Massachusetts General Hospital in Boston MA in 2001. Between 2001 and 2006, she worked as a faculty member in the Department of Psychiatry at The University of Chicago, and then in 2006, she transferred to Northwestern. She is a clinical researcher and a licensed clinical psychologist. Her clinical expertise focus on the delivery of evidence-based psychotherapies for depression and anxiety, with a focus on behavioral activation and cognitive behavioral therapy. Her clinical research focused on identifying mechanisms of treatment response uses multiple methods (e.g., neuroimaging, computer tasks, biological challenges) towards the goal of developing an effective treatment for depression.