Podcast Guesting 101: How to Market Yourself Using Podcasts

Think podcasts are just casual conversations? Think again. 

In this dynamic, free live presentation, you’ll learn how podcasts have become one of today’s most powerful (and accessible) PR and marketing tools. Discover what hosts really look for in guests, how to pitch yourself effectively, and why a single podcast appearance can deliver more long-term visibility than a month of social media posts. You’ll walk away knowing how to find the right shows, craft a winning pitch, deliver memorable interviews, and turn each appearance into authentic marketing gold. The session wraps with a candid Q&A featuring podcast hosts sharing their insider “do’s and don’ts”; plus real stories from the best and worst pitches they’ve ever received. 

By the end of the free webinar, participants will be able to:

• Identify what makes a podcast guest valuable and how to present themselves in a way that appeals to hosts.
• Develop a personal podcast strategy that aligns with their professional goals, whether it’s growing a practice, building a brand, or selling programs.
• Create an action plan to leverage podcast appearances for long-term visibility, transforming one interview into multiple marketing touchpoints.

Note: This webinar is not eligible for CE/CME credit.