Ms. Sobin and Ms. Sachs share insights on the importance of creating an online brand and presence, as well as strategies on how to effectively market your practice on-line.
Although social media can be an important component to promoting your practice, without a good brand identity and on-line presence it can be difficult to break through the clutter.
Learn about important actions you can take to strengthen your brand, clarify your message, and claim on-line profiles such as healthgrades, google my business, and yelp.
Ms. Sobin offers practice-building advice to mental health professionals and physicians throughout the country, providing her clients with customized marketing strategies that attract new patients and increase profitability.
Dr. Sachs describes her process in developing a strong brand with a clear target audience, with a consideration in balancing privacy, credibility, professionalism and personal style. She discusses how she has used Twitter, Facebook and other online tools to enhance her reputation and increase referrals. The hosts review various social media channels, including LinkedIn, Facebook. Twitter and Instagram, and provide suggestions about which might be most relevant for clinicians.
At the end of this session, participants will be able to:
• Generate a brand identity for your clinical practice and understand how to use on-line profiles to articulate this identity
• Have the tools to create and manage more effective social media profiles
• Determine which social media channels will be most effective for your practice, and evaluate how that may change over time
Learning Level: Introductory
Please note that this webinar is not eligible for CEs.