The COVID-19 pandemic provided professionals with unprecedented opportunities to work with the media to influence public opinion and behavior. In this webinar, a board-certified behavioral and cognitive psychologist, a quadruple-boarded infectious disease physician, and a journalist answer questions and discuss effective methods for working together to inform and influence the public. The three provide examples of their work and describe how they have worked together before and during the pandemic to ensure that the public receives accurate and actionable information.
- Identify effective and ineffective ways of communicating with the media.
- Identify ethical concerns that arise in interacting with the media.
- Provide examples of effective communication of scientific principles related to COVID- 19 through the media.